Start with freshly roasted coffee beans from THE BLEND.
You can't get fresher anywhere.
Don't grind your beans until you are ready to brew.
Use clean, fresh water.
Use two rounded tablespoons of ground coffee for each 8oz. cup
of water. That's the way Joe likes it. You may prefer it
stronger or
weaker - but - at least you'll know how to brew it if Joe ever visits
you.
Joe's expert advice to fresh coffee at home: "If you follow the
directions you'll get great coffee your very first batch. The trick
to get
that fresh taste for every batch is storage. It's crucial to store
your
beans away from air, light, and heat. That's why we chose the
bags
we use at The Blend - all you have to do is zip them up and your beans
are protected from air and light. It's up to you to keep it away
from heat."